I’m Srivindhya (Vindhya) Kolluru, a journalist based in Toronto.
I write about business and personal finance, and sometimes health, tech and science.
My work has been published in CPA Canada’s Pivot Magazine, Cottage Life, The Globe and Mail, Wealthsimple TLDR, Canadian Business, Yahoo Canada, among others.
As a freelance contributing columnist for the Toronto Star, I write about personal finance topics that run the gamut from tax and estate planning to budgeting and investing to insurance to real estate. Several of these stories were recently recognized by the Portfolio Management Association of Canada’s Journalism Awards.
You may have also come across my writing in your inbox. I was the contributing editor for Canadian Business’ flagship newsletter, The Evolution, which charted the ups and downs of a trending product, a buzzy industry, an innovative service or a revolutionary idea. I’ve gone down the rabbit holes of grocery delivery services, health trackers, and even pumpkin spice. My work on The Evolution went on to win gold from SABEW and the National Media Awards Foundation’s Digital Publishing Awards.
From 2023 to 2024, I penned the Star’s personal finance newsletter, Smart Money. I got to flex one of my favourite skills in writing Smart Money: The ability to use pop culture references to make a complex, jargon-filled subject more accessible.
I also dabble in content marketing and strategy. I help clients their their stories through sponsored and branded writing projects, using my journalistic skills to translate key messaging into narratives that drive impact. My branded work has appeared in places like Maclean’s, Toronto Life and Report on Business Magazine.
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